Unpacking Product Market Fit

Team or marketing problems could arise at any stage, even after the business is successful, but product-market-fit problems are usually the very first ones you face. As a founder or investor, you can easily invest a lot of time and money into something that lacks product-market fit, so it makes sense to validate your idea as early and as cheaply as possible. In fact, when you are in the idea to MVP stage, your sole purpose, is to validate your assumptions and to prove that people want what you are creating. That is why, in this episode, we walk through various tactics and strategies to assess product-market fit.