Our guest this week is Naysa Mishler, co-founder of Everest Effect. Everest Effect is a marketplace that seeks to connect those impacted by disasters directly with donors and brands that can meet the needs of those affected. Including the Nashville tornadoes that destroyed much of a city, the wildfires in Australia or California that seem to occur year after year, or yes, even a global Pandemic like COVID-19. Everest Effect seeks to provide for real needs, from real people, in real-time. Despite the vast ambition we see today, Naysa's journey did not start with such lofty goals. You also will hear during today's episode that the responsibilities of life flavor how we navigate our career and business. This is Naysa Mishler's startup story.