About this episode

This week we are featuring Ashley Borden founder of Ashley Borden Fitness. Ashley is one of the most sought-after experts in her field. She has helped transform some of the biggest names in Hollywood, like Christina Aguilera, Ryan Gosling, and World Series Champions Nick Swisher and Brian Wilson. She is a featured trainer on programs like Khloe Kardashian’s Revenge Body, as well as, The Today Show. Ashley is a true expert in her field.

After a long career helping people 1:1, ,she is now utilizing technology to reach even more. While the use of technology in fitness is not unique, what is unique is Ashley’s journey. Her entrepreneurial adventure has faced tremendous obstacles. Within Ashley’s story we see the epitome of resilience and agility.

Ashley did not enter her industry as an expert, she became an expert when she entered the industry. As she learned the technical side of her craft she also began to master the business side. Her consistent pursuit of self-improvement and her improvement of her brand is what has led her to be the expert she is today. This is Ashley Borden’s startup story.

In this episode, you’ll hear

  • Her early childhood, growing up in a household of business owners but not understanding entrepreneurship
  • Struggling through school with a learning disability and the impact it had on her future
  • Her realization that working against her nature, she started to learn what worked for her
  • Ashley’s decision to move to LA, her journey through acting, reaching a breaking point and leaving the industry
  • Her journey to recovery from an eating disorder through Overeaters Anonymous
  • Her realization that she needed to find her purpose in life and the importance of focusing on your strengths
  • Her introduction into the world of fitness training, learning as she went, and her first client experience, working nonstop to make something happen
  • How working with Christina Aguilera changed everything for her and her fitness training business
  • How her grandmother funded her first publicist for $2,500 a month
  • The importance of asking for help

“In training you have to focus on your weaknesses, but in business you are better served to focus on your strengths.”
—Ashley Borden

Resources from this episode

Article $50 offer: https://www.article.com/startupstory
Ashley Borden Fitness & Lifestyle: http://ashleybordenfitness.com
Strengthfinders 2.0, Gallup and Tom Roth: https://amzn.to/2OKfrgt
The Startup Story on Instagram: https://www.instagram.com/thestartupstory/

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With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! x


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://emeraldcitypro.com/startupstory

Special Guest: Ashley Borden.

Listen Now

December 03 2019
Ashley Borden, founder of Ashley Borden Fitness
Sponsored by: Your Logo Here

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