The Consumer Packaged Goods industry is a massive market for a startup to navigate. And if you are a food startup one of the most critical decisions you have to make is to determine which SKU you want to bring to market first. Well, in this episode we unpack this incredibly important decision and learn how to determine the right product to go to market with. Bill Glaser, co-founder of Outstanding foods, walks us through the strategy he employed when determining which product to launch with and why that decision has long-term implications for the brand. If you are not aware of Outstanding Foods, you soon will be because they have some of the most recognizable celebrities and influencers evangelizing their products!
This week’s episode my guest this week is Bill Glazer Co-founder of Outstanding Foods.
Bill is a serial entrepreneur with numerous successful exits. And in this episode, we get to hear about some critical decisions he made in bringing outstanding foods to market. Tactics that if you're bringing a product to market in this category you might want to listen very intently on. The Startup Story continues to deliver the founder’s direct guidance and this week’s episode is no different.
Yet, despite all of the massive successes that Bill has experienced his journey had to start somewhere, and oftentimes that origin Storey isn't too far off from our very own. Yet, it's the many subsequent decisions that make all the difference.
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This episode was made possible due to the support of our sponsor Grindology. Visit https://grindology.com/ to obtain founder-direct tactics and strategies.