About this episode

This week’s episode my guest this week is Bill Glazer Co-founder of Outstanding Foods.

Bill is a serial entrepreneur with numerous successful exits. And in this episode, we get to hear about some critical decisions he made in bringing outstanding foods to market. Tactics that if you're bringing a product to market in this category you might want to listen very intently on. The Startup Story continues to deliver the founder’s direct guidance and this week’s episode is no different.

Yet, despite all of the massive successes that Bill has experienced his journey had to start somewhere, and oftentimes that origin Storey isn't too far off from our very own. Yet, it's the many subsequent decisions that make all the difference.

In this episode, you'll hear:

  • How his father wanted to be an entrepreneur and loved the freedom it.
  • How Bill has always had an entrepreneurial flair and from the age of five would either sell products o sell his service like mowing the neighbour’s lorn to make his pocket money.
  • After Bill graduated college he was offered a good job as an investment banker but turned it down the day before, because like his father wanted the freedom of being an entrepreneur.
  • Bill started his first company at 23, due to finding a gap in the market of US flags made in America. In 3 weeks he generated a 1 million dollar’s worth of purchases orders but his product wasn’t up to standard and lost everything.
  • Bill has had a plant-based diet for over 30 years and wanted to create a product that will allow customers to easily incorporate more plant-based foods into their diet.
  • Bill explains that creating plant-based snacks allowed him to ‘reach the most amount of consumers and without having to change any of (their) habits.
  • Bill explains how he attracted a wide range of celebrities and influencers like Snoop Dogg, Rob Dyrdek and Emily Deschanel to promote his company.
  • He explains how companies are always going to have obstacles, challenges and opportunities and it's all about your outlook.

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Outstanding Foods: https://outstandingfoods.com

Book Think and Grow Rich: https://amzn.to/3wu2R8P

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This episode was made possible due to the support of our sponsor Grindology. Visit https://grindology.com/ to obtain founder-direct tactics and strategies.

Episode transcript

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April 06 2021
Bill Glaser, co-founder of Outstanding Foods

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