About this episode

My guest this week is Ryan Lewendon, partner at the Law Firm Giannuzzi Lewendon.

We will be talking about all things CPG…and Ryan’s experience in this space is immense! He has worked on deals with Vitamin Water, Pirate’s Booty, Pretzel Crisps, Siggy’s Yogurt, Vita Coco, Essential Water, and even Schmidt’s Naturals which you might remember from our interview with Jaime Schmidt shortly after she sold her brand to Unilever.

All that to say, Ryan knows a thing or two about the CPG space and that is the knowledge sharing that is going to take place today. This entire episode is all about the CPG…so let’s get started!

In this episode, you'll hear:

  • How plant-based diets are changing from being something you do to survive to now thrive.
  • Ryan shares how people are looking to unwind particularly in the pandemic, but wanting to avoid the after effect of alcohol.
  • Ryan shares how he thinks the next big trend is going to be personalized wellness, as more people are looking for efficacy in multifactor products that will get them the most for their money.
  • How using data and analysis to develop products that are narrowly tailored to the consumers.
  • Ryan shares how the next generation of targeted ads are going to be more personal to the consumer through the amount of data that is collected online.
  • Ryan explains the importance of launching your company from a strong foundation and the things you need and don’t need when starting a CPG company.
  • How founders should build a team that compliments their weaknesses.
  • How you should build contracts slowly to avoid a little mistake could cripple your business and reputation.
  • Ryan shares how Founder burnout is real and maintaining a work life balance is important to avoid this.
  • Ryan explains that founders should remind themselves of why they started their business when times are hard.
  • How founding a company is a marathon not a sprint.
  • Ryan explains why it is important to do a self diagnostic about the company before selling it, as you can fix problems to be more desirable to buyers.
  • Understand why it is important to Identify the founder's involvement to help a smooth transition.
  • How you can identify who you want to buy your company.
  • Ryan explains what makes a brand a high target value for an acquisition.

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Giannuzzi Lewendon: https://gllaw.us

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Episode transcript

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March 30 2021
CPG Industry Trends and Insights

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