About this episode

About six weeks ago one of our past guest experienced a life-changing event with regards to his startup. On September 13, 2021 it was confirmed that Mailchimp had been acquired by Intuit for $12 billion in cash and stock.

Because of the recent headlines that have hit the mainstream tech sites, regarding this acquisition, I thought it would be nice to counter the false “overnight success” narratives with an honest discussion about how Ben Chestnut, co-founder of Mailchimp, really helped to build Mailchimp to where it is today.

Until now, Ben’s story hasn’t received a ton of articles published about the savvy way in which Ben and his co-founder built this billion dollar enterprise without any venture capital. But now that they have been acquired for $12 billion…you are seeing them everywhere.

This is the REAL startup story!

In this episode, you'll hear:

  • Ben’s early days and what led him to start MailChimp.
  • Ben’s thoughts on bringing capital into the business.
  • How he stayed the course despite competitor noise.
  • Tactics Ben used to acquire his first 10,000 users.
  • How to determine pricing and consumer tolerance in a SaaS product.
  • Ben’s key steps to build a $12-billion startup.
  • Ben’s advice to any entrepreneur who feels stuck.

Resources from this episode

Grindology Magazine: http://grindologymagazine.com/
Grindology on Amazon: https://www.amazon.com/grindology

ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory

Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5

The Startup Story Inner Circle: https://www.thestartupstory.co/vip
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney

The Startup Story on Instagram: https://www.instagram.com/thestartupstory

Ben’s Twitter: https://twitter.com/benchestnut

My LinkedIn Profile: https://www.linkedin.com/in/jamesmckinney1/

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First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.

Episode transcript

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November 02 2021
How to bootstrap your startup to a $12 billion acquisition

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