How great would it be to hear the launch strategy of a clothing brand that has since exceeded half a billion in revenue? Well, my episode this week delivers that exact tactic. This week's episode features Jeff Abrams, founder of Rails. Not only does Jeff share his launch strategy, but he also outlines the key tactics used in the first 12-months that placed him in some key retail partners.
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My guest this week is Jeff Abrams, founder and Creative Director of Rails. For those that might not be aware of what Rails is what product they provide, allow me to enlighten you.
Rails is a global lifestyle clothing brand that has an incredibly robust women’s and men’s collection. The brand started in 2008 with just a $5,000 investment and Jeff has since grown Rails into a brand that is sold in over 40 countries through 1,500 retail partners. Since 2008, Rails has surpassed half a billion in revenue and accumulated some massively popular celebrity fans like Beyonce, Taylor Swift, Gisele, and many more. In fact, his first celebrity fan was Matthew McConaughey…but I will let Jeff share that story.
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