About this episode

I get contacted by a lot of publicists to feature their clients on the podcast. For the most part, all the pitches sound the same. It takes something really unique to catch my attention and prompt me to give the pitch more attention. Over time, I started getting a lot of pitches from different publicists from one firm, Jennifer Bett Communications. All of the intrigued me and made me want to learn more about the founder. That’s why I thought it would be interesting to hear how this unique firm got started.

Jennifer Bett Meyer and Melissa Duren Conner are the co-founders of Jennifer Bett Communications. They are part of the reason many of our previous guests have made their way onto the show. Tune in to hear the unique startup story of their firm, including the journey of both founders from their beginnings to where they are today.

In this episode, you'll hear.

  • What both Jennifer and Melissa’s childhoods were like and what their career aspirations were heading into college.
  • How they crossed paths and began their partnership.
  • How they set up boundaries, roles, and responsibilities to constantly keep the mission of the business aligned.
  • How to navigate partnership discussions.
  • What they do that is different than what we think of when we hear PR.
  • How they measure success.
  • What D to C brands need to consider when creating and launching a product.
  • How those who want to support black female founders can be a part of the solution.

Resources from this episode

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ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory
Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5

The Startup Story Inner Circle: https://www.thestartupstory.co/vip

Jennifer Bett Communications on Instagram: https://www.instagram.com/jbettcomm/
Jennifer Bett Communications website: https://www.jenniferbett.com/

The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory

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With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://emeraldcitypro.com/startupstory

Listen Now

September 29 2020
Jennifer Bett Meyer and Melissa Duren Conner, founding partners of Jennifer Bett Communications

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