About this episode

A few weeks ago, we held a live stream event for our Startup Story Inner Circle members where they could ask our guest founder, Julie Bornstein, any entrepreneurial questions they had. It was an amazing opportunity to get their questions answered directly from someone who has experienced great success in business. In this episode, we’re sharing a segment of that conversation with Julie. Her retail e-commerce experience is second to none, so she provides entrepreneurial insights beyond comparison.

Julie is the co-founder of The Yes, a shopping app that’s personally tailored to you and your style preferences. She also brought the Nordstrom brand online and elevated the entire online experience for brands like Urban Outfitters and Sephora. After 15 years of experience in retail commerce, she shifted her career to help grow Stitch Fix from a $2 million a year startup to a publicly-traded brand with close to $1 billion in revenue. Julie knows how to execute. If you have a startup and want the opportunity to receive mentorship from a powerhouse founder like her, tune in.

In this episode, you'll hear.

  • Julie’s childhood and what sparked her interest in entrepreneurship.
  • How she began to get her passion for e-commerce.
  • The catalyst that drove her to leave Nordstrom.
  • Email marketing in the early 21st century and how people were thinking about email and e-commerce together.
  • How she used loyalty programs and knowledge of the consumer experience to sell support catalogs to consumers.
  • What her experience with StitchFix was like.
  • How The YES works and what challenges she is trying to solve with it.
  • What she sees for the future of retail.
  • Why you’re never too old to start a company.

Resources from this episode

ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory
The Startup Story Inner Circle: https://www.thestartupstory.co/vip

The YES app download: https://apps.apple.com/us/developer/the-yes-platform-inc/id1449564425

The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory

Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5

Share the podcast

The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.

First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.

Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!

Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.

With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://emeraldcitypro.com/startupstory

Listen Now

September 15 2020
Julie Bornstein, co-founder of The YES

More Startup Stories

All Startup Stories