About this episode

When COVID hit our country, many businesses were forced to make hard decisions. They had no choice but to respond to the changes that were happening in the marketplace. For Kelsey Carroll and her husband, this was even more true. They owned a live events company called Toss Up Events and had to decide if they would sell all their live assets and fold up shop or come up with something that would meet the needs of their clients. They chose the latter and it became Stand Up Stations.

Headlines will tell you that economic downturns are great times to start a business. However, most of the examples they provide are huge venture-backed companies. Kelsey’s story, on the other hand, provides a real-life example of a startup story in the midst of economic disaster. In just eight months, Stand Up Stations exceeded any and all projections they had for their previous live events business. Tune in to hear their story as we put 2020 in our rearview mirror and start to focus on 2021.

In this episode, you'll hear.

  • How entrepreneurship affected the progression of Kelsey’s relationship with her husband.
  • What the transition from owning her own business to being an employee at a PR firm was like for her.
  • How she and her husband’s respective journeys intertwined.
  • Their plans for their live events business going into 2020.
  • The discussions they had as things began to get shut down.
  • How they got to Stand Up Stations from there.
  • Where they started finding customers and spreading the word.
  • How they funded their venture as they grew.
  • What makes Stand Up Stations so unique.

Resources from this episode

Join Grindology: https://grindology.com/

ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory

Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5

The Startup Story Inner Circle: https://www.thestartupstory.co/vip
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory

Stand Up Stations: https://standupstations.com/

Kelsey on LinkedIn: https://www.linkedin.com/in/kelseycarroll/
Stand Up Stations on Facebook: https://www.facebook.com/standupstations
Stand Up Stations on Instagram: https://www.instagram.com/standupstations/

Share the podcast

The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.

First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.

Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!

Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.

With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://emeraldcitypro.com/startupstory

Episode transcript

Listen Now

November 17 2020
Kelsey Carroll, founder of Stand Up Stations

More Startup Stories

All Startup Stories