About this episode

When COVID hit our country, many businesses were forced to make hard decisions. They had no choice but to respond to the changes that were happening in the marketplace. For Kelsey Carroll and her husband, this was even more true. They owned a live events company called Toss Up Events and had to decide if they would sell all their live assets and fold up shop or come up with something that would meet the needs of their clients. They chose the latter and it became Stand Up Stations.

Headlines will tell you that economic downturns are great times to start a business. However, most of the examples they provide are huge venture-backed companies. Kelsey’s story, on the other hand, provides a real-life example of a startup story in the midst of economic disaster. In just eight months, Stand Up Stations exceeded any and all projections they had for their previous live events business. Tune in to hear their story as we put 2020 in our rearview mirror and start to focus on 2021.

In this episode, you'll hear.

  • How entrepreneurship affected the progression of Kelsey’s relationship with her husband.
  • What the transition from owning her own business to being an employee at a PR firm was like for her.
  • How she and her husband’s respective journeys intertwined.
  • Their plans for their live events business going into 2020.
  • The discussions they had as things began to get shut down.
  • How they got to Stand Up Stations from there.
  • Where they started finding customers and spreading the word.
  • How they funded their venture as they grew.
  • What makes Stand Up Stations so unique.

Resources from this episode

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The Startup Story Inner Circle: https://www.thestartupstory.co/vip
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory

Stand Up Stations: https://standupstations.com/

Kelsey on LinkedIn: https://www.linkedin.com/in/kelseycarroll/
Stand Up Stations on Facebook: https://www.facebook.com/standupstations
Stand Up Stations on Instagram: https://www.instagram.com/standupstations/

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EPISODE CREDITS

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Episode transcript

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November 17 2020
Kelsey Carroll, founder of Stand Up Stations

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