About this episode

My guest this week is Mia Plecic, founder of the Slick Hair Company and branding genius who brought the Slick Stick to market in the midst of a global pandemic.

Mia is no stranger to the show and was actually our featured founder for episode 19, so she has been part of The Startup Story family from very early on! I highly encourage you to listen to her initial episode because she gets incredible raw with us as it relates to how she processed various startup failures that have occurred along her journey.

Her latest venture, the Slick Stick, is actually her 7th startup and her 6th e-commerce startup. In fact, when she was 22 she launched her first e-commerce startup and reached $30,000 in daily revenue within 6 months. But Mia’s journey was not met without challenge.

In this episode, you'll hear:

  • What Mia has learned coming off of her third startup failure, and what she will do differently as she builds Slick Stick.
  • How Tik Tok had an immediate, five-figure, daily impact to her business and brand.
  • Specific steps take to launch a white-labeled product with a very disciplined, and bootstrapped, approach.
  • How to navigate an expanded product catalog without needing investment capital.
  • What the future of Slick Hair Company looks like.

Resources from this episode

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The Startup Story Inner Circle: https://www.thestartupstory.co/vip
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney

The Startup Story on Instagram: https://www.instagram.com/thestartupstory

Mia’s very first episode of The Startup Story: https://www.thestartupstory.co/episodes/mia-plecic-founder-of-her-organics
Purchase a Slick Stick today: https://www.slickhaircompany.com
Use the code “startupstory” to receive a 10% discount on your order

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Episode transcript

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September 07 2021
Mia Plecic, founder of Slick Hair Company

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