A popular headline, as it relates to black-owned businesses, is the disparity in venture capital investment placed into black-owned businesses versus startups with white founders. Despite the popularity of that headline, we do not often hear a lot of discussions centered on trying to figure out some reasons for this. Well, Renae and I spend some significant time discussing this topic and in doing so, we unpack the critical role that black consumers play in the larger venture capital economy.
This week's episode my guest this week is Renata Bluitt, creator of the “She Did That” platform that produces the “She Did That’ podcast, as well as she, did that documentary, of which Renata was the executive producer.
“She Did That” focuses on telling the stories of brands and businesses that are founded by black female founders. The “She Did That” documentary can currently be found on Netflix, but it's going away soon so try to view it there. But if you don't get there in time you can also be found on Amazon Prime, iTunes, Vimeo, and YouTube. It is a remarkable documentary that speaks to some challenging topics that are unique to the black female founder experience. A few of those topics are topics that we get to unpack in good detail on this episode. Topics like whether the consumer behavior of black consumers contributes to the venture capital challenges that black founders face.
But long before she even conceived the idea of the “She Did That” platform, her entrepreneurial journey began in an Indiana funeral home.
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