About this episode

In today’s episode, I talk with Chris George about his experience with subscription services and other recurring revenue models. Subscription services have risen in popularity over the last several years. They are now utilized by businesses in virtually every industry and are a business model that every company should consider in order to establish a stable revenue stream.

Chris is the co-founder of Gentleman’s Box and has successfully launched and managed seven businesses. He is a leader in helping businesses stabilize their revenue streams. He also established the Subscription Trade Association, using his passion for entrepreneurship to help others with a similar drive. I know this episode will be extremely helpful as we discuss all of this and get into Chris’s story.

In this episode, you'll hear.

• How Gentleman’s Box came to be and expanded to what it is today.
• How Chris views the subscription model market.
• Why the recurring revenue model should be used by every business.
• Current trends in the subscription service market.
• The two categories of subscriptions.
• How to keep customers from cancelling their subscriptions through different pay frequency strategies.
• The importance of relationships in subscription services.
• Suggestions for different kinds of businesses wanting to start a subscription service.
• When and if to collaborate with other brands in creating a subscription box.
• How subscription services are expanding internationally.
• The difference in marketing to different kinds of customers.

Resources from this episode

ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory
The Startup Story Inner Circle: https://www.thestartupstory.co/vip
Gentleman’s Box: https://gentlemansbox.com/
Chris George on LinkedIn: https://www.linkedin.com/in/christopher-george-08775383/
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory

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EPISODE CREDITS

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