About this episode

This week I am sharing a Startup Story LIVE session featuring Emma Rose Cohen. In this session, she shares everything she knows about running a successful Kickstarter campaign. Collectively Emma has raised over $2 million across two Kickstarter product campaigns. Her most recent campaign for the FinalWipe launch, even with the challenge of gaining global attention due to a pandemic, exceeded the initial goal in just a few hours of its launch.

Emma Rose Cohen is the founder of FinalStraw. FinalStraw is a collapsible and reusable straw for a sucking alternative that will help reduce plastic waste across the globe. Emma is a Kickstarter genius, and this week I am thrilled to share her Startup Story Live session with you.

In this episode, you'll hear.

  • Some of the crowdfunding challenges Emma has experienced and what she learned from them.
  • The tactics and strategies she employed in her successful Kickstarter campaigns.
  • How long it took her from the pre-launch phase to the launch phase of her first campaign.
  • Raising awareness of your Kickstarter campaign, including getting press coverage and more.
  • Some additional strategies people who are looking to drive traffic to the platform can employ.
  • Questions to keep in mind when preparing to launch and then later to run your campaign: "Why do people need this?" "What is the advantage of this product over, everything else that exists?" "And why should they trust you?"
  • Keeping backers of your Kickstarter campaign engaged and the product fulfillment process.
  • Emma's for creating significant video elements for the best conversion

Resources from this episode

ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory
The Startup Story Inner Circle: https://www.thestartupstory.co/vip
FinalStraw: https://final.co/
Emma Rose Cohen on LinkedIn: https://www.linkedin.com/in/emmarosecohen/
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory

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If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://emeraldcitypro.com/startupstory

Special Guest: Emma Rose Cohen.

Listen Now

June 16 2020
Startup Story LIVE: Emma Rose Cohen
Sponsored by: Your Logo Here

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