About this episode

Complacency is dangerous. It has the ability to destroy entrepreneurship. Businesses must be constantly innovating and never settling for stability if they are going to continue growing. As brands start to come up with new ideas, they will encounter resistance. The key is to keep on pushing and never give up.

Jason McCann is an entrepreneur who has experienced this first-hand. He is the founder of Very, a company that transforms cultures through workspace innovation. The name of his premier product Vera Desk has become the standard name for any desk we see. Since the first launch, they have shipped to over 130 countries that can be found, elevating 98% of the Fortune 500. In today’s episode, we sit down and talk about the challenges he has overcome to get his brand to where it is today.

In this episode, you'll hear.

  • Why Jason felt the need to rebrand Very.
  • Whether now is a good time to innovate or to seek stability.
  • His predictions for how brands will operate post-COVID.
  • How to maintain a company culture in a distributed workspace.
  • How he got his very first customers.
  • Potential service and product opportunities coming out of this season.
  • Book recommendations for those at the beginning of their entrepreneurial journey.
  • Jason’s initial pricing strategy.
  • Tools and resources to use for customer feedback.

Resources from this episode

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The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory

The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney

The Startup Story on Instagram: https://www.instagram.com/thestartupstory

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With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!


If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.

Contact him today at https://emeraldcitypro.com/startupstory

Special Guest: Jason McCann.

Listen Now

July 14 2020
Startup Story LIVE: Jason McCann
Sponsored by: Your Logo Here

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