Neely Powell, founder of Charleston Shoe Company

April 2nd, 2019 · 1 hr 56 secs

About this Episode

This week’s guest is an absolute fireball of a human being. I’d like to introduce you to Neely Powell, the founder of The Charleston Shoe Co. Her story runs at 100 mph from the minute her journey gets rolling. She started her business as a side hustle in college. Since then, the growth that The Charleston Shoe Company is experiencing is remarkable. At the time of this recording, Neely has opened 20 stores and is in the midst of opening another 6 stores nationwide within the next 6 weeks!

In this episode, we will discuss how powerful the belief in your own ability can be, even in the most challenging environment. We also talk about how shifting your perspective of an obstacle to an opportunity can change your business dramatically. Also, we will talk about how important it is to stay focused and to not allow the turbulence of a problem to distract you. However, it is important to remember that while we may have zero control of the output, we have full control of the input. Begin to shift your perspective onto the challenges, I mean opportunities, that are facing you at this very moment. I present to you, Neely Powell’s startup story.

In this episode, you will hear:

  • How being raised by entrepreneurs shaped Neely’s lifestyle and how she saw opportunities everywhere through her creativity
  • The realization that life is short so it’s important to make the best of it - don’t procrastinate
  • A good perspective is so important - people amplify what the worst case scenario might be and that is what paralyzes them; but Neely says, “I really did not think about the possibility of failure. I just saw how big the opportunity was.”
  • What it was like opening her store in Savannah, the importance of having fun with customers, and offering a product that customers absolutely love
  • Dealing with factory issues, wrong orders, and how to make the best of the situation
  • Expanding the business to a second store in Charleston, trunk shows, a wholesale business, and ultimately many other locations
  • The fact that she has faith in humanity and continues to trust others even after dealing with fraudulent activity
  • Overcoming the practice of being involved in all aspects of the business as it grows beyond that level of management and her expectations for the future of the company
  • The importance of and her gratitude for the family and friends who helped her get to where she is today

Resources from this episode:

Connect with Neely on LinkedIn: https://www.linkedin.com/in/neely-woodson-powell-366401148

The Charleston Shoe Company: https://charlestonshoeco.com/ -- Neely has extended a gracious offer to our listeners: enter the code “startupstory” at checkout for a 15% discount on all purchases!

Follow The Charleston Shoe Company at:
https://www.facebook.com/CharlestonShoeCompany

https://www.instagram.com/charlestonshoeco/

https://twitter.com/chasshoeco

https://www.pinterest.com/savchashoes/


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