This week’s guest is an absolute fireball of a human being. I’d like to introduce you to Neely Powell, the founder of The Charleston Shoe Co. Her story runs at 100 mph from the minute her journey gets rolling. She started her business as a side hustle in college. Since then, the growth that The Charleston Shoe Company is experiencing is remarkable. At the time of this recording, Neely has opened 20 stores and is in the midst of opening another 6 stores nationwide within the next 6 weeks!
In this episode, we will discuss how powerful the belief in your own ability can be, even in the most challenging environment. We also talk about how shifting your perspective of an obstacle to an opportunity can change your business dramatically. Also, we will talk about how important it is to stay focused and to not allow the turbulence of a problem to distract you. However, it is important to remember that while we may have zero control of the output, we have full control of the input. Begin to shift your perspective onto the challenges, I mean opportunities, that are facing you at this very moment. I present to you, Neely Powell’s startup story.
In this episode, you will hear:
- How being raised by entrepreneurs shaped Neely’s lifestyle and how she saw opportunities everywhere through her creativity
- The realization that life is short so it’s important to make the best of it - don’t procrastinate
- A good perspective is so important - people amplify what the worst case scenario might be and that is what paralyzes them; but Neely says, “I really did not think about the possibility of failure. I just saw how big the opportunity was.”
- What it was like opening her store in Savannah, the importance of having fun with customers, and offering a product that customers absolutely love
- Dealing with factory issues, wrong orders, and how to make the best of the situation
- Expanding the business to a second store in Charleston, trunk shows, a wholesale business, and ultimately many other locations
- The fact that she has faith in humanity and continues to trust others even after dealing with fraudulent activity
- Overcoming the practice of being involved in all aspects of the business as it grows beyond that level of management and her expectations for the future of the company
- The importance of and her gratitude for the family and friends who helped her get to where she is today
Resources from this episode:
Connect with Neely on LinkedIn: https://www.linkedin.com/in/neely-woodson-powell-366401148
The Charleston Shoe Company: https://charlestonshoeco.com/ -- Neely has extended a gracious offer to our listeners: enter the code “startupstory” at checkout for a 15% discount on all purchases!
Follow The Charleston Shoe Company at:
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!